How long should an Instagram caption be?

While you can use up to 2,200 characters, the most critical part is the first 125 characters—that is what users see before having to tap 'more'.

Does this work for Reels too?

Yes. Reel captions should generally be shorter and heavily focused on driving users to the link in your bio.

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Turn a basic photo into a highly engaging Instagram post. AI-powered captions with built-in hooks and formatting.

What is your photo or reel about?

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1
Describe your visual
Tell the generator what is actually in the photo or video, plus the specific vibe or message you want to convey.
2
Generate the caption
The AI will craft a caption formatted perfectly for Instagram, keeping the most important hook before the 'read more' cutoff.
3
Add your hashtags and post
Paste the caption into Instagram, add a few niche-specific hashtags in the first comment or at the bottom, and hit publish.